3 Top Local SEO Tips

Top Ten Competitors Research

The foundation of a successful local search engine optimization campaign begins with researching your top local competitors. Taking note of data such as page titles, content headers, site descriptions and keywords used to name a few, can give you great insight and a jump start on which direction to point your campaign. Browse their blogs and forums to see who is linking to them and which conversation starters got the most feedback from visitors.

Take a second look at the site layout, does it flow from a marketing perspective? Are the contact details readily available? How about a visible phone number? Take all into consideration when researching your competitors and compare your lists to map your foundation.

Keyword Research

Working in conjuction with your top ten local competitors research will be your keyword research. Now its time to find where these clients are coming from. Using online tools such as Wordtracker, Wordpot and the Google keyword tool can give you great insight to who is typing what search term the most to find your category.

Using these terms to determine how you will organize your site layout, page titles and content headers can give you an enormous advantage over others less savy. There are several SEO tools available on the net to help you perform these simple tasks and while some vary greatly aesthetically; in the end, they all spit the same information. Just be sure to stick to the most popular!

Content Management

Optimized content management holds great value in organic search engine optimization search results. Adding fresh relevant content on a regular basis (often referred to as “Spider Food”) keeps the search bots happy and more & more search moguls like Google give rich rewards to web sites that create fresh original content.

Research is key in content development & content development is a large piece of the organic pie and local search engine management plan

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